American University of Rome, COM100
Fall 2010
Professor: Kristen Palana
e-mail: k.palana@aur.edu
This course focuses on the history, origins, and developments in Mass Communication. From the earliest cave paintings, to scrolls, to books, and onward to the latest digital new media forms, students will explore the foundations of Mass Communication along with its principles and ethics.

Essential Information:
Fall 2010 Syllabus (PDF)
Weekly Images and Links for Discussion: More will be added as the semester progresses.
Week 1:
American Idiot- Greenday. What is this song saying about consumers and producers of Mass Media in the US?
8 Functions of Mass Media
NY Times OpEd Article: America's History of Fear
What is Mass Media -Web Images for Discussion in Class
Week 2:
Books. Web Images for Discussion in Class.
NY Times Article: Coverage of Koran Case Stirs Questions on Media Role
Audience Studies, Taste Publics and Marketing: Documentary- The Merchants of Cool
Week 3:
Out of Class Assignment for Mon. Sept. 20, 2010
Research: What is a Flash Mob?
15 Great Flash Mobs
A Famous Wedding "Flash Mob"
Weds. Sept. 22, 2010
Newspapers -Part 1. Web Images for Discussion in Class.
BBC Article: How to Disconnect from your Online Life
Week 4:
Newspapers -Part 2. Web Images for Discussion in Class.
The Dumbing of America -Media Talk
News War -Frontline PBS Documentary
Look at for next week: Magazines Then and Now
Magazines -Part 1. Web Images for Discussion in Class
Week 5:
Magazines -Part 2. Web Images for Discussion in Class
BBC Article: Is Ultra Thin Going Out of Fashion?
Video: Dove Evolution
Film -Web Images and Film Clips for Discussion in Class
Week 6:
Film as Persuasion- Duck and Cover (1951)
Film as Education: Uno Degli Ultimi (2007)
Radio -Web Images and Audio Clips for Discussion in Class
History of Amos and Andy Radio Show -Web Article
This American Life -Podcast
Week 7:
Midterm Exam
Minorities in the Media: Comparison- Amos and Andy Radio Show (1943) vs. Spike Lee's Do the Right Thing (1989)
Week 8:
TV Part 1 -Web Images and Clips for Discussion in Class
Week 9: Fall Break
Week 10:
TV Part 2 -Web Images and Clips for Discussion in Class
Media Literacy -Web Images for Discussion in Class
Week 11:
New Media -Images and Links for Discussion in Class
Digital Nation -PBS Documentary (2010)
Growing Up Online -PBS Documentary (2008)
Affluenza -PBS Documentary (1997)
PBS Affluenza website
Week 12:
Audience Studies -Web Images for Discussion In Class
PBS Documentary about Advertising -The Persuaders
Pop Culture and Leisure
Pop Culture and Social Change
Popular Culture -Web Images For Discussion in Class
Week 13:
Media Ethics -Web Images and Links for Discussion in Class
The difference between morals and ethics
A Case Study in Media Ethics
More Case Studies
Week 14:
The difference between morals and ethics
Media Ethics Continued -Web Images and Links for discussion in class
2009- the year in plagiarism
Image Plagiarism
Manipulated photographs
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